I help beauty brands, retailers and distributors make smarter commercial decisions through pricing analytics, sourcing, purchasing and strategic market intelligence.
strategy that respects the margin.
Without sharp pricing: margins disappear.
Without good sourcing: portfolios drift.
Without strategy: brands stop growing.
Architecture, positioning, margin protection — the discipline behind every healthy beauty business.
Numbers that translate into real commercial moves. Not dashboards for the sake of them.
One advisor, undivided attention. No agency overhead, no junior hand-offs.
Comfortable in brand boardrooms, retail buying offices and e-commerce ops.
European categories, distribution, retail dynamics, marketplace behaviour.
Strategy that ships — implementable, measurable, and actually owned by your team.
If the margin doesn't hold, the strategy isn't finished.
Decks don't pay rent.Market pricing, competitive monitoring, margin optimisation and product positioning. Pricing architecture that holds across categories, channels and promos.
Sourcing beauty products, supplier evaluation, negotiation and portfolio optimisation — with a clear view of European retail and online dynamics.
Strategic guidance for brands, distributors and retailers. Category management, growth opportunities, launch strategy and market entry support.
Interpreting market data, building business dashboards, mapping competitors and benchmarking categories. Data translated into next decisions.
Conversion-oriented assortment, bestseller optimisation, marketplace dynamics, seasonal planning, stock efficiency and pricing campaigns.
Distribution strategy, partner development, sales support, pricing communication and structured B2B expansion across European markets.
Sharper pricing, healthier margins, credible commercial strategy.
Cleaner assortments, stronger category logic, defendable pricing.
Conversion, bestsellers, marketplaces — without margin slippage.
Portfolios, terms and brand relationships at scale.
Senior thinking before you hire it full-time.
Positioning where every detail signals value.
End-to-end sourcing and pricing for own-brand lines.
Market entry, pricing localisation, distribution mapping.
Different stages, different shapes — but the same kind of operator.
The ones who want the numbers to actually line up with the story.
Senior thinking. Without the agency layer.
Understanding your market, auditing the data, reviewing pricing and assortment honestly.
Mapping opportunities, drafting commercial moves and prioritising what matters first.
Implementation guidance, reporting structure and operational alignment with your team.
Long-term stability, margin protection and a market position that compounds.
Ask. Question. Pressure-test. Decide.
Never assume the data is finished.
A small preview of how I structure things.
Competitive pricing scan
Margin architecture audit
Category positioning map
Promo & discount diagnostic
Bestseller / stock efficiency
12-month commercial roadmap
Every category has its own gravity. Pricing has to respect it.
If your beauty business is at a pricing crossroads, a sourcing decision or a strategic reset — an intro call is the easiest place to start. No deck. No sales script. Just a useful conversation.
Beauty doesn't fail because the products aren't good.
It fails because the commercial model doesn't hold.
Good consulting gives you:
Without strategy:
even the best beauty brands stall in silence.